A new level of performance deserves its own visual language. Together with TIO TIO, Societas developed the identity for TIO TIO Performance, a new technical line created for the demands of the game.

Building on TIO TIO’s existing position within padel, the new identity introduces a more focused and performance-driven expression. Its visual language begins on the court, drawing from the geometry, movement, precision and spatial awareness that define the sport. Lines become structure, confined space becomes composition, and the rhythm of play informs how the identity moves across every touchpoint. The system is built around three core principles: limited space, reduced colour and precise linework.

From the wordmark and typography to motion, layouts and product applications, every element follows the same design logic. The result is a coherent system designed to perform across apparel, equipment, digital platforms and communication. Closely connected to the wider TIO TIO brand while carrying a distinct character of its own, TIO TIO Performance gives the brand’s most technical products a clear and recognisable identity — as precise, dynamic and focused as the game itself.